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*rocks back and forth hugging a copy of A Storm of Swords, trying to block out the show changes*
There is an actual medical condition, Celiac or Coeliac Disease, which is very serious, although fairly rare - only about 1% of people have it. People with that condition really cannot eat gluten because they have a strong immune reaction to it.
Gluten-free products are a blessing to these people, who would otherwise need to monitor their diet very carefully.
But since industry has now created all of these gluten-free products, why not make an extra buck on them by selling to people who don’t really need it? So they created a fad. And that is, most probably, what you are seeing.
Seriously…. just look at it
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